Bandera de Reino UnidoBandera de España

Aloveria

 

Aloveria is a brand of natural products made with aloe vera. The packaging design is based on a picture of a section of this plant’s leaf. The idea is to convey naturalness, as well as showing the appearance of this little known plant, from which the main component and differentiating attribute is emphasized.

 

The bottles of gel and aloe beverage include an illustrative photograph as an example showing proper use of the product. The background image is intentionally shared so as to reinforce the idea of family of the different products and their packaging. 

 

 

The logo created for this brand uses a typographic anomaly by replacing the letter "v" with a silhouette reminiscent of the aloe vera plant.